Every 6 months we’ll incubate a new entrepreneur, offering up a new national or regional cuisine. We’ll give them space to experiment. Local farmer friends will grow menu-specific crops. UP Start will give them wraparound business & financial training. Together we’ll launch some new, awesome places for you to fall in love with.
*Remember, we’re only in Pakistan for 6 months. Today it’s all cardamom, pistachio & rosewater. Tomorrow, who knows?
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